Without doubt Brazil is an emerging economy and having won the Olympic bid for 2016, no one can argue they have a vast amount of structural development to complete.

That can only mean one thing; being a large country they need a reliable and robust road transport vehicle to ferry heavy goods, building materials and resources from city to city.  Brazil is a proud manufacturer of various automobiles is also responsible for producing the VW Constellation, a cab over engine truck designed by Volkswagen Truck and Bus but beautifully engineered by the Brazilians. This VW truck will no doubt be the favoured method of transport for carting millions of tonnes of heavy loads from one place to another throughout the sprawling towns and cities of South America.

VW Constellation: An Emerging Success for Brazil but Freighted with Issues?

But what about the transport costs, the environment; all this building of infrastructure, stadia – how are they going to stay green throughout this period of industrial growth. A successfull Olympics isn’t just about delivering fantastic stadiums and arena’s on time, but surely about doing it the right way with one eye open to the rest of the world – there’s no doubt that everyone else is watching inwardly on the way the perform, not just on the asphalt tracks come 2012, but on the winding roads aswell!

So what are we talking about here? Well it’s a similar idea as the shared pool car scheme. Travel with your neighbour to work and save on fuel costs and you can sleep at night, knowing you have a clear concience when it comes to doing your bit for the environment.

Well this can also be translated across to the road haulage transport and freight business model. Simply, get freight companies and haulage carriers to communicate effectively online with businesses offering space for loads on their trucks.  A live stream of data providing a two way feed allows transport companies to maximise their loads and increase profits.

There is an already proven transport exchange solution that most of Europe is benefiting from, in reducing costs and lowering emissions by sharing transport vehicles in order to maxmise transport loads, journeys and reduce fuel costs so road haulage companies and carriers can maintain a green and environmentally friendly, low carbon foot print. LoginTrans offer such a platform; a freight and transport exchange software solution that enables carriers to provide space for small, medium and large freight and return loads. Its simple to use, its’ bascially an online message client that allows you to add your loads, vehicles, make offers, track and monitor and talk in real time. Basically, the Facebook equivalent for international transport companies.

This model can  be implemented anywhere by connecting up the  ever fast growing construction industry in brazil with the road haulage services and transport mechanisms. Roll out the , not the trucks!